Worldpanel monitors the grocery shopping and trends of over 1.3 million families globally. The inputs shared by these households are used by brands and retailers to deliver better products and services around the globe. This includes 13 African countries, representative of 78% of Africa’s total GDP. In addition, we also cover the UAE and Saudi Arabia in the Middle East.

As a PanelSmart member, you will record the grocery shopping that you purchase for your home. You’ll need to download an app to participate – from the Play Store for Android users or App Store for IOS users. Your identity, and all the information you provide, will be kept completely confidential, so you will never receive offers for products or services from third parties based on your PanelSmart membership. You can read more about our privacy policy here.