PanelSmart – Home
of South African families
About PanelSmart
PanelSmart is a digital consumer panel focused on the
grocery shopping behaviour of South African families.
WORLDPANEL by Kantar
We operate panels in over 60 countries globally
PanelSmart is a digital consumer panel focused on the grocery shopping behaviour of South African families. It is run by Worldpanel, a division of Kantar, which operates similar panels in over 60 countries across the world. By becoming a panel member, you will join the family of millions of panellists globally who are actively shaping the future of shopping.
Operational
countries
60
+
Running panels
Where we
operate
90
Markets
We
monitor
+
1.3
million
Families globally
African
presence
9
countries
We are now in 9 African countries
Worldpanel monitors the grocery shopping and trends of over 1.3 million families globally. The inputs shared by these households are used by brands and retailers to deliver better products and services around the globe. Worldpanel monitors people’s shopping in 9 African countries, including Egypt, Ethiopia, Ghana, Ivory Coast, Kenya, Morocco, Nigeria, Senegal and South Africa. This is representative of 78% of Africa’s total GDP. In addition, we also cover the UAE and Saudi Arabia.
