About us

About Us

At Kantar Worldpanel, we monitor grocery shopping and trends of over 1.3 million families globally. The inputs shared by these families are then used by manufacturers and retailers to deliver better products & services to consumer around the globe.

9African countries represented

We are now present within 9 African countries, representing 78% of Africa’s total GDP. These countries are Egypt, Ethiopia, Ghana, Ivory Coast, Kenya, Morocco, Nigeria, Senegal and South Africa.