About us

About Us

Worldpanel by Numerator monitors grocery shopping and trends of families globally. The inputs shared by these households are used by brands and retailers to deliver better products and services around the globe.

12African countries represented

In addition to 2 panels in the Middle East (Saudi and United Arab Emirates), we are present within 7 African countries with continuous consumer panels in Egypt, Ethiopia, Ghana, Kenya, Morocco, Nigeria and South Africa; we have 2 live Pulse panels (Iraq and Algeria) and on demand panels available in Cameroon, Ivory Coast, Jordan, Kuwait, Oman, Qatar, Senegal, Tanzania and Uganda.
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Worldpanel by Numerator provides brands and retailers with a unique, 360-degree understanding of consumer behaviour across the globe. We are shopper-centric, continuously monitoring the purchase and usage behaviour through the largest omnipanel in the world to shape the brands of tomorrow. With unparalleled datasets, pioneering technology and expert analysts, we partner with brands and retailers of all sizes, empowering them to reimagine what’s possible, and change the landscape to create a better, healthier, more sustainable and inclusive world.

Cape Town

Roggebaai Place
4 Jetty Street
Foreshore, 8000
SOUTH AFRICA

Joburg

The Base
3012A William Nicol Drive
Bryanston, 2191
SOUTH AFRICA

Durban

Nexdesk, Nokwe Avenue, Umhlanga Ridge, uMhlanga, 4319, SOUTH AFRICA
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